Five years of agencies delivering nothing, then 617% revenue growth in 18 months.
HR Profiling Solutions had a strong offering and almost no way for prospective clients to find it. A DigitalArchitect® benchmark turned that around fast — qualified leads up 400% year on year, organic search visits up 161%, and revenue up 617% in 18 months.
Five years, several agencies, next to nothing to show for it.
HR Profiling Solutions helps other businesses get more from their people, using the globally recognised FinxS and Extended DISC behavioural assessment tools — and is the official New Zealand distributor for the latter. The offering was strong. The problem was nobody could find it.
"We had invested a lot of time and money over the course of five years, engaging with many different digital marketing agencies during that time, but realising little to no outcomes," says Dayl Colson at HR Profiling Solutions. "We were getting quite frustrated with agencies who promised outcomes but didn't follow through with results."
- Website leads were almost non-existent — a handful a year.
- Poor organic search visibility despite a strong offering.
- Five years of agency spend with little to no measurable outcome.
- No clear read on what prospective customers actually search for.
- No system for turning marketing into a repeatable pipeline.
Evidence first, then a system.
DigitalArchitect® benchmark
A DigitalArchitect® benchmark showed exactly how much opportunity HR Profiling Solutions was leaving on the table, and what its prospective customers were actually searching for — before a single page was touched.
Messaging rebuilt around buyer intent
We rebuilt the website strategy and key messaging around what buyers actually search for, so pages spoke directly to real intent instead of generic HR-industry copy.
Competitor tracking & data-led decisions
Ongoing benchmarking against competitors identified where HR Profiling Solutions could move ahead of the category, with the team reading and acting on the data every month.
Instant, and it kept compounding.
The leads kept increasing — and kept getting more qualified, with many prospects arriving having already moved through awareness and consideration. That shortened the sales cycle and let the team convert prospective buyers into clients faster.
"Having been referred to Growth Partners, and having undertaken the DigitalArchitect®, the results were instant and incredible — a 400% increase in qualified leads. Growth Partners really made an effort to educate us regarding strategy rather than simply providing a service. We are beyond ecstatic with the growth we have experienced."
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