Gain an edge with competitor analysis and research.
Someone in your category is winning the searches, the clicks and the quotes you should be getting. We find out who, how, and exactly what it will take to take that ground back — with evidence, not guesswork.
Know the market before you spend in it.
In revenue generated for our clients through DigitalArchitect®
Touchpoints in a typical customer journey — most are contested
Sales revenue increase for SmartShelters after benchmarking their market
SmartShelters' best-ever sales result came after their first analysis
Competitor analysis is the discipline of gathering deep intelligence about your market and the businesses fighting you for it — then turning that intelligence into a growth strategy. Where do competitors rank that you don't? What share of the market do they actually hold? How are they quietly stealing the leads that should be yours? Very few businesses ever answer these questions properly, which means very few businesses are acting on the truth of their market. That's the opportunity.
A data-driven process, not a gut feel.
Select the right competitors
Direct rivals selling the same thing, and indirect ones solving the same problem a different way — both shape your market, so both get analysed.
Identify what actually matters
We choose the areas of analysis that move your specific business forward, not a generic checklist — SEO visibility, ad spend, positioning or sales process, depending on where the gap is.
Collect, organise and analyse the data
Rankings, ad activity, market share, messaging and customer journeys are gathered and structured through the DigitalArchitect® system, so the picture is complete, not anecdotal.
Turn insight into a strategy
The findings become a set of clear, prioritised recommendations for capturing the market share that's currently sitting with someone else.
Every angle your competitors can be beaten from.
SEO competitor analysis
Who ranks above you on Google, for which terms, and why — so you know exactly what it takes to overtake them.
SEM competitor analysis
What competitors are spending on paid search, which keywords they're bidding on, and how effective those campaigns really are.
Marketing competitor analysis
Reach, engagement and channel mix benchmarked against your category, so you know where the attention is actually going.
Sales competitor analysis
How competitors take a lead from first contact to close — mapped against your own customer journey to find where you're losing ground.
Complete competitor analysis
A holistic view across SEO, SEM, marketing and sales — the full market picture, not just one slice of it.
Market share reporting
A clear, defensible read on where you actually sit relative to the competitors who matter most.
Powered by DigitalArchitect® — the same lens turned on your rivals.
DigitalArchitect® doesn't just benchmark you — it benchmarks the market around you. The same evidence-based scoring we run on your business is run against the competitors actually taking your leads, so every recommendation is a direct comparison, not a guess.
Search Engine Optimisation. Where competitors outrank you, and exactly what it will take to close the gap.
Answer Engine Optimisation. Who gets cited in AI Overviews and answer boxes when your buyers ask — and why it isn't you yet.
Generative Engine Optimisation. Whether ChatGPT, Claude, Perplexity and Gemini recommend a competitor over you.
"DigitalArchitect® gave us clarity like we've never seen before — and led to the best-ever sales results in our 106-year history."
Competitor analysis, answered plainly.
Direct competitors sell essentially the same product to the same buyer — think Coca-Cola versus PepsiCo. Indirect competitors serve the same need with a different solution, like energy drinks, juice or bottled water competing for the same "I'm thirsty" moment. We identify both types and work out how to mitigate the impact of each.
It depends what you're tracking. Pricing comparisons should be checked regularly, marketing activity needs frequent review given how fast campaigns change, and a broader market overview should align with your business's own KPIs and planning cycles.
It tells you who your major competitors actually are, what's working for them, where they're weak, and where the openings in your market sit. That turns into a roadmap for digital marketing and growth — grounded in what's actually happening, not assumption.
A DigitalArchitect®-backed report that selects the right competitors, analyses the areas that matter most to your business, and turns the data into prioritised recommendations for capturing more market share.
An audit looks at your business in isolation. Competitor analysis places you against the businesses actually taking your leads today — across SEO, SEM, marketing and sales — so every recommendation is a direct, evidenced comparison rather than a best-practice checklist.
Find out where you sit.
Book a free DigitalArchitect® benchmark and see exactly how your business compares to the competitors currently winning your market.
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