Zero leads from a brand-new website to a 30% sales increase in 12 months — all from organic search.
Sales & Leadership Performance (SLP) had just invested in a new website. It generated nothing. Here's how DigitalArchitect® and our WebSmart® process turned an invisible site into SLP's highest-performing lead source.
A brand-new website that nobody could find.
SLP had just invested significantly in a new website — and it was generating zero leads. Every new client still came from referrals or speaking events. The business had no organic engine at all.
- Website health assessment scored just 1%.
- Virtually no visibility on Google for any commercial term.
- 100% dependence on referrals and speaking events for new business.
- Management estimated over AUD $500,000 in revenue being missed each year.
- No way to scale beyond the founder's personal network.
Built on data, not another redesign.
DigitalArchitect® diagnosis
We ran SLP's real numbers through DigitalArchitect®, testing the site live across Google and mapping exactly how buyers in sales coaching and leadership training actually search — and where SLP was invisible.
WebSmart® rebuild
Our WebSmart® process rebuilt the site around industry-specific landing pages targeting SLP's key sectors, with content written directly to buyer pain points instead of generic service copy.
Technical SEO & personalisation
We fixed the technical and on-page foundations, then layered in personalised user interactions based on visitor behaviour — so different buyers saw the message most relevant to them.
From zero to SLP's best lead source.
Lead quality improved sharply alongside the volume — SLP's team now spends far less time on non-productive discovery meetings, because the leads arriving from the website are already close to a buying decision.
"The results were beyond what I had imagined. Within 12 months, our sales increased by 30%, all from organic search traffic."
Your website should be your best salesperson.
Book a free DigitalArchitect® growth assessment and find out exactly what your site is costing you in missed revenue — and what it would take to fix it.
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