From a handful of leads a year to a 400% jump in qualified leads.
HR Profiling Solutions had spent years and a small fortune on digital agencies with little to show for it. After a DigitalArchitect® engagement, qualified leads jumped 400% and organic search visits climbed 790%.
A strong offering nobody could find.
HR Profiling Solutions helps other businesses get more from their people, using the globally recognised FinxS and Extended DISC behavioural assessment tools — and is an official distributor of both. The offering was strong. The problem was visibility.
- Years of agency spend with little to no measurable return.
- Website leads almost non-existent — a handful a year.
- Poor organic search visibility against category competitors.
- No confidence that marketing spend was driving real outcomes.
- No data-led view of what buyers were actually searching for.
From guesswork to a system.
DigitalArchitect® benchmark
We started with evidence, not guesswork. A DigitalArchitect® benchmark showed exactly how visible, credible and findable HR Profiling Solutions really was — and what its prospective customers were actually searching for.
Messaging & content rebuild
We rebuilt the website strategy around visibility and conversion, sharpening key messaging to speak directly to buyer intent instead of generic service copy.
Competitor tracking & optimisation
Ongoing benchmarking against competitors found where the business could move ahead of the category, with the early focus on quick wins and a foundation built for the long term.
Instant, and it kept compounding.
The leads kept increasing — and kept getting more qualified, with many prospects arriving having already moved through awareness and consideration. That shortened the sales cycle and let the team convert prospective buyers into repeat clients faster.
"Having been referred to Growth Partners, and having undertaken the DigitalArchitect®, the results were instant and incredible — a 400% increase in qualified leads."
Ready for your own 400%?
Book a free DigitalArchitect® growth assessment — the same starting point that turned HR Profiling Solutions' website into a lead generation machine.
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