Zero leads from a brand-new website to a 30% sales increase in 12 months, all from organic search.
Sales & Leadership Performance (SLP) had just invested in a new website. It generated nothing. Here's how DigitalArchitect® and our WebSmart® process turned an invisible site into SLP's highest-performing lead source.
A brand-new website that nobody could find.
SLP had just invested significantly in a new website, and it was generating zero leads. Every new client still came from referrals or speaking events. The business had no organic engine at all.
- Website health assessment scored just 1%.
- Virtually no visibility on Google for any commercial term.
- 100% dependence on referrals and speaking events for new business.
- Management estimated over AUD $500,000 in revenue being missed each year.
- No way to scale beyond the founder's personal network.
Built on data, not another redesign.
DigitalArchitect® diagnosis
We ran SLP's real numbers through DigitalArchitect®, testing the site live across Google and mapping exactly how buyers in sales coaching and leadership training actually search, and where SLP was invisible.
WebSmart® rebuild
Our WebSmart® process rebuilt the site around industry-specific landing pages targeting SLP's key sectors, with content written directly to buyer pain points instead of generic service copy.
Technical SEO & personalisation
We fixed the technical and on-page foundations, then layered in personalised user interactions based on visitor behaviour, so different buyers saw the message most relevant to them.
From zero to SLP's best lead source.
Lead quality improved sharply alongside the volume, SLP's team now spends far less time on non-productive discovery meetings, because the leads arriving from the website are already close to a buying decision.
"The results were beyond what I had imagined. Within 12 months, our sales increased by 30%, all from organic search traffic."
Your website should be your best salesperson.
Book a free DigitalArchitect® growth assessment and find out exactly what your site is costing you in missed revenue, and what it would take to fix it.
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